Privacy Policy
Last updated on: 14-Feb-2024This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.beboldperfumes.com.au (the “Site”).
PERSONAL INFORMATION WE COLLECT
Upon visiting the Site, specific details about your device are automatically gathered. This includes information about your web browser, IP address, time zone, and certain cookies installed on your device. Furthermore, as you navigate the Site, we capture data regarding the specific web pages or products you view, the websites or search terms that directed you to the Site, and details on your interactions with the Site. We term this information automatically collected as "Device Information."
We collect Device Information using the following technologies:
Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
Furthermore, in the process of making a purchase or attempting to do so via the Site, we gather specific details from you. This includes your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We term this set of information as "Order Information."
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
The Device Information collected serves various purposes, including aiding us in identifying potential risks and instances of fraud, with a specific focus on your IP address. Additionally, we utilize this information to enhance and optimize our Site more broadly. For instance, we generate analytics to understand how our customers navigate and engage with the Site, and to evaluate the effectiveness of our marketing and advertising campaigns.
ADVERTISING/RETARGETING: Email Marketing, Google Adwords, Facebook Ads
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store.
You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site.
You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable Australian laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a resident of Europe, you possess the right to access your personal information held by us and request corrections, updates, or deletions. To exercise this right, kindly reach out to us using the contact information provided below.
Furthermore, as a European resident, it's important to be aware that we process your information to fulfill any contracts we may have with you (such as processing orders through the Site) and to pursue our legitimate business interests as outlined above. Please be advised that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@beboldperfumes.com.au or call us on +61434097786.